Facing the dynamic environment and the importance of women in business, TIP OF THE WEEK© focuses on the challenges that affect empowering women in order to enhance their leadership potential and at the same time give female students the chance to imagine themselves in the business environment. Furthermore, TIP OF THE WEEK© supports many women in business organisations and associations by encouraging them in the process of creating new job opportunities, career advancement, business expansion and the pursuit of a work-life balance.