The TIP OF THE WEEK® #1 Moj interaktivni priručnik za lični i profesionalni razvoj comes up as a result of the success of the TIP OF THE WEEK© handbooks published in Macedonia.
This edition is dedicated to CHANGE – in all its glory, because the changes have to become our habits, be part of our everyday life and make us different from the competition, the colleagues, from the surroundings.
It is a 360 INNO product regarding its Development, Content architecture, Visual appearance, and Marketing and Sales strategy.
Innovation in Product Development — The concept was started by businesspeople Petar Lazarov and Kalin Babusku, who began sending short and practical tips every Thursday to their contacts. It was later supported by authors from 8 different Balkan countries, with the aim of combining different experiences of successful people from the region. The TIP OF THE WEEK ® handbook is the only one of its kind published in the Balkans and beyond.
Innovation in Structure — the handbooks are original in terms of the writing style and the interactive communication with readers, which provides opportunities for self-evaluation.
Innovation in Visual appearance — fully copyrighted work in terms of the design and visual concept, original cover, specially-made illustrations and fully designed interior text.
Innovation in terms of Marketing and Sales strategy — completely innovative approach with a special emphasis on social responsibility through the authors’ development of a unique and original sponsorship model (“COS model” – Customer Oriented Sponsorship Model), providing a variety of benefits both to the publisher of the handbooks and to buyers, as well as to companies that use the model.
Contains 40 practical and educational tips on how to improve, make a change and become more successful in various fields in your everyday life.
TIP OF THE WEEK® # 1 was published by implementation of the Customer-oriented sponsorship model (COSM) which is an innovative, socially responsible marketing model for sponsorship, in which the beneficiary of the sponsorship is not only the supplier of the product/service or the company that’s being advertised, but also the consumers of the product/service (win-win-win).
Customer-oriented sponsorship model (COSM) has been patented by MACEDONIA-EXPORT Consulting under registry number 1061 in the Register of the Macedonian Authors’ Agency.