TIP OF THE WEEK® #1 Moj interaktivni priručnik za lični i profesionalni razvoj – Serbian Edition

Original title of the book : TIP OF THE WEEK® #1 Moj interaktivni priručnik za lični i profesionalni razvoj
ISBN : 978-866-30302-3-7
Publishing year: 2016
Publishing house : Finesa
Number of pages: 117
Dimensions : 19×13
Cover : Soft
Language : Serbian

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TIP OF THE WEEK® handbooks have been bought by more than 500 companies (mainly CEOs, different management levels, entrepreneurs, young business professionals) and are mainly used as an educational tool and mini training to encourage employees to deal with the challenges of everyday life, improve motivation, productivity, and performance at work. If you are interested in ordering more than 50 books for your team, please write us at: tow@tipoftheweek.co so that we can offer you a special deal.
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The TIP OF THE WEEK® #1 Moj interaktivni priručnik za lični i profesionalni razvoj comes up as a result of the success of the TIP OF THE WEEK© handbooks published in Macedonia.

This edition is dedicated to CHANGE – in all its glory, because the changes have to become our habits, be part of our everyday life and make us different from the competition, the colleagues, from the surroundings.

It is a 360 INNO product regarding its Development, Content architecture, Visual appearance, and Marketing and Sales strategy.

Innovation in Product Development — The concept was started by businesspeople Petar Lazarov and Kalin Babusku, who began sending short and practical tips every Thursday to their contacts. It was later supported by authors from 8 different Balkan countries, with the aim of combining different experiences of successful people from the region. The TIP OF THE WEEK ® handbook is the only one of its kind published in the Balkans and beyond.

Innovation in Structure — the handbooks are original in terms of the writing style and the interactive communication with readers, which provides opportunities for self-evaluation.

Innovation in Visual appearance — fully copyrighted work in terms of the design and visual concept, original cover, specially-made illustrations and fully designed interior text.

Innovation in terms of Marketing and Sales strategy — completely innovative approach with a special emphasis on social responsibility through the authors’ development of a unique and original sponsorship model (“COS model” – Customer Oriented Sponsorship Model), providing a variety of benefits both to the publisher of the handbooks and to buyers, as well as to companies that use the model.

Contains 40 practical and educational tips on how to improve, make a change and become more successful in various fields in your everyday life.

TIP OF THE WEEK® # 1 was published by implementation of the Customer-oriented sponsorship model (COSM) which is an innovative, socially responsible marketing model for sponsorship, in which the beneficiary of the sponsorship is not only the supplier of the product/service or the company that’s being advertised, but also the consumers of the product/service (win-win-win).

Customer-oriented sponsorship model (COSM) has been patented by MACEDONIA-EXPORT Consulting under registry number 1061 in the Register of the Macedonian Authors’ Agency.


External associates from Serbia for this edition are:

  • Marko Burazor is a consultant, trainer and author of books on non-verbal communication. Author of Learn the Language the Whole World Speaks (Non-verbal communication at work), and Non-Verbal Communication II (Differences between Cultures). Writes a blog at www.markoburazor.com.
  • Maja Petrović loves healthy food, aphrodisiacs and research work. One of the best bloggers in Serbia, with her blog Vitki Gurman (www.vitkigurman.com), and author of the book Gourmet Connections.
  • PhD Ana Gifing is one of the world’s foremost authorities in the field of AntiAging medicine, author of the nutrition programme drGifing, also known as chrono-nutrition and founder of the drGifing Center with offices in Serbia, the region and the world.
  • Branislav Maričić is director of the Finesa Education Centre (www.finesa.edu.rs). His motto is “I learn, I love, I serve”. More than 20,000 people have attended his seminars. Author of the book Self-discipline.


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