TIP OF THE WEEK® #1 – My interactive handbook for personal and professional development – English edition is the first interactive handbook for personal and professional development of a motivational and educational variety, written by 24 enthusiasts and successful professionals coming from the Balkans. It contains 39 practical and educational tips on how to improve, make a change and become more successful in various fields in your everyday life.
It is a 360° INNO product regarding its Development, Content architecture, Visual appearance, and Marketing and Sales strategy.
Innovation in Product Development — The concept was started by businesspeople Petar Lazarov and Kalin Babusku, who began sending short and practical tips every Thursday to their contacts. It was later supported by authors from 8 different Balkan countries, with the aim of combining different experiences of successful people from the region. The TIP OF THE WEEK ® handbook is the only one of its kind published in the Balkans and beyond.
Innovation in Structure — the handbooks are original in terms of the writing style and the interactive communication with readers, which provides opportunities for self-evaluation.
Innovation in Visual appearance — fully copyrighted work in terms of the design and visual concept, original cover, specially-made illustrations and fully designed interior text.
Innovation in terms of Marketing and Sales strategy — completely innovative approach with a special emphasis on social responsibility through the authors’ development of a unique and original sponsorship model (“COS model” – Customer Oriented Sponsorship Model), providing a variety of benefits both to the publisher of the handbooks and to buyers, as well as to companies that use the model.