The handbook is the first TIP OF THE WEEK®#1 edition published in Macedonia and only of its kind in Macedonia and abroad. Useful for everyone with short and educational tips, it covers topics from everyday life, which can help you to improve your personal and professional life. The short and practical tips also inspire the reader to think about how to manage the challenges of the new time.
It is a 360° INNO product regarding its Development, Content architecture, Visual appearance, and Marketing and Sales strategy.
Innovation in Product Development — The concept was started by businesspeople Petar Lazarov and Kalin Babusku, who began sending short and practical tips every Thursday to their contacts. It was later supported by authors from 8 different Balkan countries, with the aim of combining different experiences of successful people from the region. The TIP OF THE WEEK ® handbook is the only one of its kind published in the Balkans and beyond.
Innovation in Structure — the handbooks are original in terms of the writing style and the interactive communication with readers, which provides opportunities for self-evaluation.
Innovation in Visual appearance — fully copyrighted work in terms of the design and visual concept, original cover, specially-made illustrations and fully designed interior text.
Innovation in terms of Marketing and Sales strategy — completely innovative approach with a special emphasis on social responsibility through the authors’ development of a unique and original sponsorship model (“COS model” – Customer Oriented Sponsorship Model), providing a variety of benefits both to the publisher of the handbooks and to buyers, as well as to companies that use the model.
Contains 37 practical and educational tips on how to improve, make a change and become more successful in various fields in your everyday life.
TIP OF THE WEEK#1 is a handbook for everyone who wants to move forward!
What others have said about this handbook….
“This book teaches us how to become a happy person.”
Professor and writer
“TIP OF THE WEEK© offers contemporary and practical ideas”
Ph.D. Zlatko Mucunski
PORSHE – Macedonia
“…a handbook for anyone who wants to move forward“
“…beautiful universal text “
KAPITAL Media Group
“Practical, useful for all the levels in an organization.”